Hi my name is Georgia, and I am a Twitter noob. I joined in September 2016 and haven’t hit triple digits yet on my tweet history, or triple digits in followers either for that matter. I primarily started my account because it was required for my #SMPT16 course at SLU as a tool for promoting my blog content. I’ve always been an Instagram fanatic, Pinterest addict and Facebook scroller – but Twitter never really grabbed my attention. However, it does grab the attention of 313 million monthly users, so really, it’s about time I joined the blue bird party. I took the time to analyze my whopping three months’ worth of tweets and based on that data, I’ve put together five tips to make the most out of Twitter, especially if you’re a beginner like me.
If you want to really dig into the nooks and crannies of my Twitter history you can check out a full-length report right here, but if you’re just looking for quick tips, the short and sweet version is below:
1. POSTING 2-3 TIMES A WEEK IS LIKE EATING HEALTHY 2-3 TIMES A WEEK (IT’S A NICE EFFORT, BUT DOESN’T REALLY MAKE AN IMPACT IN THE LONG RUN)
I am a great example of someone who needs to step up their Twitter game – like, a lot. I’m definitely an Instagram fan, so I’m guilty of playing the comparison game between the two platforms a lot, and not giving Twitter the attention it needs to thrive. The majority of my tweets are shared between Wednesday and Friday and I’m pretty much off the grid for the rest of the week. A big trend I noticed in my tweets is a loss of momentum, especially in regards to followers. I’ll share some great content, get some followers, and then lose them within the next few days because I don’t bother engaging them until the next week rolls around. My personal goal is to start scheduling tweets in advance for my “off” days and attempting to at least tweet out twice a day.
2. DON’T BE AFRAID TO START A CONVERSATION
It’s no surprise that my highest performing tweets in regards to replies included tagging other users, retweeting their posts and adding my own comments or responding to others if they reached out to me. I often forget that Twitter isn’t just my personal list of Georgia-isms, but that it takes two to tango and I’ve got to interact with others to really make the most out of this social (keyword: social) platform.
3. IMAGES ARE GREAT, BUT VIDEOS ARE BETTER
I like to explain this concept by describing the difference between sitting through a lecture where the teacher has filled each slide with paragraphs, as opposed to sitting through a lecture where the teacher has included video clips, historical images, and some tasteful memes – which sounds better? The majority of my top performing tweets included some type of visual, either consisting of the picture directly from my blog post or an image I created using Canva. However, my best performing tweet across the majority of the categories I examined included a brief video clip with music. I can say with certainty that a visual is an absolute must when promoting content on Twitter, and I definitely can benefit from incorporating some more video clips into my posts.
I used this video clip in a tweet promoting my 9 Tech Skills You Can Learn for Free to Boost Your Resume blog post. It was a high performing tweet! Music Credit: Alive (Doing It Right) by Mise, CC Attribution License.
4. TAKE ADVANTAGE OF TRENDING HASHTAGS
Outside of the class hashtag of #SMPT16, I noticed that the majority of my top performing tweets across the various categories I analyzed included #blogger, #job, and #college. My use of #blogger was especially popular, so I plan on using that more frequently. I also plan on taking some time to search these hashtags and find out what other hashtags are being used in correspondence with them. Since my blog topic is a bit of a niche market, I can benefit from catering toward generic career preparation terminology as opposed to trying to only attract communication students.
5. TIMING MATTERS – BUT IT VARIES FOR EVERYONE AND THERE IS NO RIGHT ANSWER (#SORRY)
I’ve seen plenty of statistics about what days and times are best for posting on social media, and I’m not about to knock those as irrelevant. However, I do believe that timing is personal and what works for a worldwide corporation may not work for a small town chick like me trying to promote my blog content! My recommendations are based on my data, but ultimately, your best bet is always to subject yourself to some trial and error and gather enough data to start recognizing timing patterns in your posts. Some patterns did show up in regards to timing for my top three tweets across the various categories I examined. For reference, I mainly tweet between Wednesday and Friday because those are generally when I post new blog pieces and share via my social media platforms, so I can’t give definitive data on what specific days seem to perform best.
I can say that my tweets shared in the early afternoon between 12:30-1:30 p.m. or sent out around 8 p.m. all seemed to show up in my top performing tweets. Here are some specifics:
- All three of these tweets were shared within a three hour time frame around 11:30 a.m. – 2:30 p.m. across a Wednesday, Thursday and Friday.
- My top two retweets occurred in the afternoon around 2-3 p.m., with my top third occurring at 8 p.m. exactly. They were all sent out on either Wednesday or Thursday.
- Out of all three of these tweets, two occurred right around 1:30 p.m. on a Wednesday and Friday and the other occurred exactly at 8 p.m. on a Thursday.
- URL Clicks
- One tweet was sent out around 9 a.m., while the other two were sent right around 12:30 p.m. Each of these top tweets was shared on a Thursday as well.
- Media Views
- Two of my top performing tweets for media views were sent out between 12:30-1 p.m. on a Wednesday and Friday, and the best performing tweet for this category was sent out right before midnight on a Friday.
However, timing did not seem to have much of an impact on the following two categories, which isn’t too surprising:
- User Profile Clicks
- My top tweets for user profile clicks all occurred in completely different time zones. The top one was posted at 8 p.m. on a Thursday, the second best was posted on a Friday close to midnight and the third best was posted on a Wednesday right before 3 p.m
- Hashtag Clicks
- While they were all sent out at different times (early afternoon, 8 p.m. and right before midnight), they were all sent out either on a Thursday or Friday.
I plan on going through my analytics again in a few months in order to check my progress and see if these tips still hold true, or if I’ll need to adjust my strategy as I become more experienced on this platform. If you’re a Twitter pro, feel free to pass along some words of wisdom in the comments below – knowledge is power, y’all.