Content is constantly in your face, whether it’s reminders that you have a friend in the diamond business, highway billboards encouraging you to eat mor chiken or even coffee shops encouraging you to chat with the real PSL (that’s pumpkin spice latte for the folks who prefer to French press at home). Today’s content is made up of all kinds of information with different purposes, publishing platforms and intended targets. It encompasses video clips, graphic elements, social media components, web aspects and so much more.
Mastering the art of meaningful content creation involves a little bit of everything in the communication realm – so get started by checking out what these eight individuals have to say (well, tweet) about content:
1. Kelsey Meyer
As co-founder of Influence & Co., which seeks to help businesses connect with clients through engaging content, it’s safe to say that Kelsey is a content queen. Her tweets strike a great balance between highlighting other thought leaders in the field while still spotlighting her own contributions.
2. Mari Smith
Although Mari largely focuses on Facebook engagement, she has plenty to share about social media practices as a whole. When she’s not traveling the globe for speaking gigs, she’s spot on with sharing concise information on content in regards to SEO, digital interfaces and other marketing areas.
3. Jay Baer
As a self-proclaimed, “most re-tweeted person in the world among digital marketers,” Jay is never at a loss for words. He focuses on a wide range of marketing content that crosses into almost every communication component out there, including podcasts and customer service.
4. Ryan Hodgson
Focusing solely on content marketing with little deviation into other realms, Ryan shares daily guidance on structuring content to complement business goals and attract specific target audience members. He also shares plenty of scenic shots documenting his travels, since a picture is worth a thousand words after all.
5. Tamara McCleary
Tamara is the founder of Thulium, which focuses on social media account-based marketing. She provides a distinct voice on the overlap between marketing and technology, and how content weaves them together into understandable strategies to reach clients.
6. Joe Pulizzi
Joe founded the Content Marketing Institute to help educate companies on how to attract customers and navigate the complex, varied world of content strategy. His passion for engaging others is clear through his frequent interactions with other Twitter users, conversational tone and simplified explanation of a variety of topics.
7. Ian Cleary
Ian focuses on content from a technological perspective, often discussing the relationship between digital marketing and web development. While some of the algorithm language may appear tricky, Ian breaks his thoughts down into digestible bits of information.
8. Katrina Lake
The founding mind behind the online personal styling site Stitch Fix, Katrina is a female powerhouse with a healthy sense of self promotion and girl power in general. Her thoughts give an excellent representation of how content is fluid, playing a vital role not just within communication-specific roles but in entrepreneurship, self branding and the business world as well.